Notes from our Director:
Saivior has a distinct brand image. This is intentional, and is visible through our imagery from our first collection ‘Phase 1’.
Our Phase 1 photography portrays our brand as clean, quality, and consistent.
It is my intention to stay true to our brand identity when it comes to our collection imagery, however allowing the brand to express itself creatively through our campaigns, helps to break down that ‘formal’ barrier between Saivior and our Clientele, and allows us to become more relatable to different groups of individuals.
Stylistically I wanted this shoot to have a film, candid, choppy feel. This film hints to an ‘urban’ aesthetic, which appeals to a significant culture within streetwear fashion, however it still manages to stay true to the heart of the brand which is creativity, and creative expression.